You know how the saying goes “you only get one chance to make a first impression”, and that is also true when launching a new business, new products or new services. Customers are usually ready to try something innovative, if you have given them enough reason to believe in the value it can bring to them.
However, if you make the mistake of going to market before you are ready, you run the risk of over-promising and under-delivering. A poor customer experience in the early stages can be expensive and it can take a lot of time to recover confidence.
You have probably spent a lot of effort in the ideation or R&D stage so you should not overlook the importance of preparing your organisation to ensure you have a seamless and successful launch.
Commercialisation is when you start to recover your financial investment and hopefully increase your overall profitability with a differentiating new product or service. It is vital that your teams are aligned and your commercial strategy is clear. Do it right first time and you will reap the rewards.
Please get in touch with me and let me show you how I can help ensure your next commercialisation is flawless.