Are you happy with the value you are getting from your Marketing activities?
Businesses are usually looking to save money, and some see their marketing budget as just a cost that’s there to be cut back. Unfortunately, this is a sure sign that your marketing is not delivering value, which can not only jeopardise future growth but also risks eroding your current loyal customer base.
It used to be said that ‘marketing owns the message and sales owns the relationship’. However, the power of the internet and the rise of digital marketing has blurred that distinction. Effective marketing is therefore crucial to support your business growth.
Developing creative marketing that grabs your customer’s attention is not easy and usually not cheap. Which means that when the marketing activities are not strategic, budgets are often misdirected and wasted.
Your marketing strategy should be optimised to deliver full value, these are some of the ways that can be achieved:
Marketing spend is weighted towards the key priorities in your business strategy
Your Social Media strategy is tied to business objectives, and focused on quality of posts/ads rather than quantity
Your website communicates your unique value proposition as well as your market focus and customer benefits
You leverage the expertise of your sales and technical teams in your marketing activities
You carefully plan participation at events to maximise the results from customer interactions
You use customers testimonials or case studies with proof points
Your public relations initiatives are a significant portion of your marketing activities
You constantly try to measure the value of your marketing activities to direct your resources efficiently