Businesses are usually looking to save money, and some see their marketing budget as just a cost that’s there to be cut back. Unfortunately, this is a sure sign that your marketing is not delivering value, which can not only jeopardise future growth but also risks eroding your current loyal customer base.
It used to be said that ‘marketing owns the message and sales owns the relationship’. However, the power of the internet and the rise of digital marketing has blurred that distinction. Effective marketing is therefore crucial to support your business growth.
Developing creative marketing that grabs your customer’s attention is not easy and usually not cheap. Which means that when the marketing activities are not strategic, budgets are often misdirected and wasted.
Your marketing strategy should be optimised to deliver full value, these are some of the ways that can be achieved: