Sell, sell, sell!
“Just get out there and sell!” Maybe you’ve heard this ‘motivational’ command, or maybe you’ve even said it at some time. Well, it’s certainly good to have a clear objective, and some salespeople are driven and skilled enough to get results with minimum guidance.
However, there is more to the ‘art’ of sales success than hiring smart confident people. If they are not working efficiently and are not communicating effectively, selling becomes more of a hit or miss. Defining a clear process that is integrated with your marketing strategy will save you money and improve your top line revenue growth.
For startups, making sales is often the make or break in the early days of your business. As you grow and your company matures, it’s easy to get caught up in day-to-day operations and before long managing the sales plan can assume a lower priority. This is risky and can stifle your growth ambitions.
Sales is the lifeblood of your business and you need your finger on the pulse to ensure that you are prioritising your organisation’s focus on your customers. CRM systems can be used to manage routine interactions with your customers, but if the implementation is not aligned with your sales strategy you can actually alienate customers.
Having the right conversations with the right customers will achieve a higher sales conversion rate.
Sales planning is not difficult, it will improve communication with your teams and will take the guesswork out of managing the top-line growth of your business. This allows you to make strategic decisions safe in the knowledge that you have a clear vision of your revenue and income expectations.
If done well, sales planning is simple to monitor and update.
Please get in touch, I will show you how you can implement tools and tactics to boost your sales team’s performance.